Urban barbershop · Est. 2016 · Barra Funda, SP

SHARP
CUTS.
ZERO WAITING.

Precision technique, an industrial space and a ritual that respects your time. Book online, sit in the chair at your scheduled time and leave with the best cut in the city.

Book a slot See services
4.9
average rating · 1,240 reviews
18k+
cuts delivered since 2016
45 min
average full-ritual duration
01

WHY BLADE

We're not an ordinary neighborhood barbershop. We're a club built around three obsessions.

Technical precision

Every barber in the house trains internally for 6 months before taking a client. Razor finishing on every cut, no exceptions.

British punctuality

Your time slot is sacred. Booked 3pm? At 3pm you're in the chair. If we run more than 10 minutes late, the cut is on us.

Club, not salon

Espresso brewed to order, cold beer on Fridays, good music and no rush. Blade Club is your break in the middle of the week.

02

SERVICES & PRICING

Straight menu, closed pricing. What you see here is what you pay on the way out.

Classic Cut

40 min

Scissor and clipper work with razor finishing, wash and styling with the house pomade.

R$ 79 Book →
MOST BOOKED

Blade Ritual

60 min

Full cut + sculpted beard with hot towel, pre-shave oil and finishing balm.

R$ 119 Book →

Full Beard

35 min

Razor sculpting, hot towel, cedar-oil hydration and strand alignment.

R$ 65 Book →

Freestyle Fade

45 min

High-precision fade with razor-sharp outlines. From low fade to full razor fade.

R$ 89 Book →

Eyebrows

15 min

Razor alignment with finishing tweezers. Discreet, masculine, never overdone.

R$ 29 Book →

Grey Camouflage

30 min

Subtle toning of grey strands in beard or hair. A natural result nobody notices.

R$ 59 Book →

Want combos and details? See the full menu →

03

THE TEAM

Four chairs, four specialists. You pick your barber when booking.

Rafael Costa

"Machine"

Founder · Fades & freestyle

12 years behind the chair. São Paulo fade champion in 2021. If the cut has a hard line, it's his.

Diego Almeida

"Cold Blade"

Specialist · Beard & razor

Classically trained in Lisbon. The king of the hot towel and the perfect lineup.

Lucas Moreira

"Scissors"

Specialist · Classic cuts

Pure scissors, zero clippers. The reference for business cuts and longer men's hair.

Thiago Santos

"T.Rex"

Barber · Platinum & color

Bleaching, camouflage and flawless color. The guy behind the hair that goes viral on your feed.

04

WHO SITS, RETURNS

1,240 Google reviews. These are some of the most recent.

★★★★★

"Best fade I've ever had in São Paulo, and I've been around plenty of barbershops. Rafael is surgical. Arrived at 2:58pm, in the chair by 3pm."

Bruno Ferreiraclient for 3 years
★★★★★

"The Blade Ritual became my Friday afternoon ritual. Hot towel, cold beer and the best-shaped beard of my life. Worth every cent."

André Nogueiramonthly plan member
★★★★★

"Took my 10-year-old for his first 'grown-up' cut. The team treated him like a king. Now there are two of us as regulars."

Marcelo Teixeiradad and client since 2022
05

CLUB PLANS

Fresh cuts all month long without thinking about payment at the door. Cancel anytime.

Member

R$139/mo
  • 2 cuts per month
  • 1 beard lineup included
  • Priority booking
  • House coffee & drinks
Become a member
THE FAVORITE

Blade

R$219/mo
  • Unlimited cuts
  • 1 Blade Ritual per month
  • Eyebrows always included
  • 10% off shop products
  • Club event invitations
Subscribe

Foundation

R$329/mo
  • Unlimited cuts & beards
  • 1 full ritual per week
  • Grey camouflage included
  • Your own fixed barber
  • Product kit every 3 months
Get the full plan
Online booking

CLAIM YOUR CHAIR

Pick the service, the barber and the time in under a minute. Instant confirmation on WhatsApp.

  • Mon – Fri9am to 8pm
  • Saturday8am to 6pm
  • Sundayclosed

Book now

Next available slot: today, 4:30pm

Book on WhatsApp Call: (11) 99999-0000
Rua Tagipuru, 1200 · Barra Funda
São Paulo — SP · 2 min from the subway